It's Started Subscription

Support her with confidence once her period has begun

It’s Started is a monthly subscription designed for girls who have just started their period. Created to help her feel confident and informed as she navigates her early cycles, the subscription guides her through this new stage in her life in a calm, positive, age-appropriate way.

Perfect for parents who want to know their daughter is being supported during this milestone, it also provides a simple way to keep important conversations going at home. Her subscription will help her understand her body and cycles holistically, helping her understand topics such as her hormones, menstrual health and wellbeing, and how to manage her period at home and out and about.

Each month, she’ll receive a beautifully curated box filled with feel-good gifts and an engaging educational booklet exploring a new topic around periods, puberty and menstrual wellbeing.

What’s inside each monthly box

• A themed educational booklet (a new topic every month)
• A selection of feel-good gifts and treats to make her feel special
• Age-appropriate support to help her feel reassured and confident

This is for you if

• She has started her period and you want ongoing support for her early cycles
• You want a positive, structured way to help her understand her changing body
• You’d like to make her feel special and supported through this transition

Delivered to your door during the first week of each month.